How to sell to Heads of Marketing at SaaS companies in Sweden
Heads of Marketing in SaaS companies in Sweden are primarily measured on customer acquisition cost (CAC) and return on marketing investment (ROMI). They respond positively to outreach that demonstrates a clear understanding of their current campaign performance and how to optimize it. Highlighting specific metrics or case studies that align with their ongoing initiatives is key to gaining their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- ineffective marketing campaigns
- low lead conversion rates
- inability to scale marketing efforts
The playbook
- 01
Identify recent funding rounds
Research SaaS companies in Sweden that have recently secured funding. Use sources like Crunchbase or TechCrunch to find these companies. Target those that are likely looking to expand their marketing efforts, as they will be more receptive to new strategies.
- 02
Analyze their current marketing channels
Visit the websites and social media profiles of your identified targets. Take note of their active marketing channels and campaigns. Understanding where they currently invest will help you tailor your messaging to their specific needs and challenges.
- 03
Draft a case study on CAC reduction
Create an email that includes a brief case study showcasing how a similar SaaS company successfully reduced their CAC through a specific strategy. Focus on tangible results and align them with the prospect's current marketing goals to pique their interest.
- 04
Address common objections upfront
In your outreach, anticipate objections such as 'we're happy with our current vendor' or 'we don’t have budget right now.' Offer insights or free resources that could help them see the value in exploring alternatives without any immediate commitment.
- 05
Follow up with relevant industry insights
If you don’t receive a response after a week, send a follow-up email with a recent industry report or article that pertains to their business. This positions you as a knowledgeable resource and may encourage them to engage in a conversation.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Optimizing your marketing spend
- Insights for SaaS growth
- Reducing your CAC effectively
Questions
- Why do heads of marketing in SaaS ignore cold outreach?
- Heads of Marketing often receive numerous cold outreach attempts that lack personalization or relevance to their specific challenges. If the outreach doesn't immediately demonstrate an understanding of their current marketing landscape, it is likely to be overlooked.
- What marketing metrics do SaaS CMOs prioritize?
- SaaS CMOs typically prioritize metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and return on marketing investment (ROMI). These metrics help them assess the effectiveness of their marketing strategies and make data-driven decisions.
- How can I make my outreach stand out to SaaS marketing leaders?
- To stand out, your outreach should be highly personalized and relevant. Reference specific challenges they face, such as high CAC or low conversion rates, and provide insights or solutions that directly address those issues.
- What common challenges do heads of marketing in SaaS face?
- Common challenges include managing high customer acquisition costs, optimizing marketing campaigns for better performance, and scaling marketing efforts effectively. Addressing these pain points in your outreach can increase engagement and response rates.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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