How to sell to Heads of Marketing at Fintech companies in United Kingdom
Heads of Marketing in Fintech are primarily measured on customer acquisition rates. They respond to outreach that clearly highlights innovative marketing strategies that have successfully driven user engagement in the competitive financial services landscape. An understanding of their unique challenges, like navigating customer trust and regulatory hurdles, can significantly increase your chances of a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low user engagement
- high customer churn
- regulatory marketing restrictions
- ineffective lead generation
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for fintech companies in the UK that have recently secured funding. These companies are likely looking to ramp up their marketing efforts to capitalize on their new resources. Focus on firms that have raised over £1 million, as they may have the budget for new initiatives.
- 02
Analyze their digital presence
Review the company's website and social media channels to assess their current marketing strategies. Look for gaps in content or engagement, especially in areas like customer education or community building. This insight will help you tailor your message to show how you can fill those gaps.
- 03
Craft a message around compliance challenges
Address the specific regulatory challenges fintech companies face in your outreach. Highlight how your insights can help them navigate these hurdles while still achieving their marketing goals. Use specific examples of compliance-related issues that have impacted marketing efforts in the fintech space.
- 04
Mention recent industry trends
In your follow-up, reference recent trends in fintech marketing, such as the rise of personalized user experiences or the importance of trust in financial communications. This shows you are knowledgeable about the industry and can provide valuable insights that align with their objectives.
- 05
Propose a data-driven marketing strategy
Suggest a brief call to discuss how data analytics can enhance their marketing efforts. Emphasize the importance of leveraging customer data to refine targeting and improve campaign effectiveness. Offer to share specific metrics or case studies that demonstrate the impact of data-driven decisions in the fintech sector.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your user engagement
- Navigating fintech marketing challenges
- Unlock insights for customer acquisition
Questions
- Why do Heads of Marketing in fintech ignore cold outreach?
- Heads of Marketing are often overwhelmed with pitches that lack relevance to their specific challenges. They typically prioritize communications that demonstrate a clear understanding of the fintech landscape and provide actionable insights rather than generic offers.
- What marketing strategies are fintech companies currently adopting?
- Fintech companies are increasingly focusing on personalized marketing, leveraging data analytics to tailor their messaging. They are also emphasizing trust-building through transparency and customer education, particularly in response to regulatory scrutiny.
- How important is brand trust in fintech marketing?
- Brand trust is crucial in fintech marketing. Customers are often hesitant to engage with financial services due to security concerns. Marketing efforts that highlight security measures and customer testimonials can significantly enhance trust and drive user engagement.
- What role does content marketing play in fintech?
- Content marketing is vital for fintech companies to educate potential customers about complex financial products. Effective content helps demystify services, builds brand authority, and fosters trust, ultimately leading to higher conversion rates.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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