How to sell to Heads of Marketing at Fintech companies in Spain
Heads of Marketing in the fintech sector in Spain are primarily measured on customer acquisition rates. They respond to outreach that demonstrates a clear understanding of the competitive landscape, specifically how their brand can differentiate in a crowded market. Showing insights on recent regulatory changes affecting marketing strategies can pique their interest and prompt a reply.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- inconsistent brand messaging
- regulatory compliance challenges
- limited budget flexibility
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for fintech companies in Spain that have recently secured funding. These companies often have renewed budgets and a focus on aggressive marketing strategies, making them more receptive to outreach.
- 02
Analyze their digital presence
Review the marketing initiatives of these companies through their websites and social media channels. Look for gaps in their messaging or areas where they could enhance customer engagement, which can be highlighted in your outreach.
- 03
Connect through industry events
Identify upcoming fintech events or webinars in Spain where these marketing leaders may be speaking or attending. Mentioning a shared interest or connection to these events in your outreach can increase your chances of a response.
- 04
Highlight recent regulatory changes
Research any recent regulatory changes affecting marketing practices in fintech. In your outreach, reference how these changes impact their strategies, showcasing your understanding of their challenges and positioning yourself as a valuable resource.
- 05
Follow up with insights
If there is no response after your initial outreach, send a follow-up email that includes a relevant article or insight related to their industry. This positions you as a thought leader and keeps the conversation going.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech marketing challenges
- Insights on recent regulatory impacts
- Enhancing customer acquisition strategies
Questions
- Why do fintech marketing heads ignore cold emails about new tools?
- Fintech marketing heads often receive numerous cold emails daily, leading to desensitization. They prioritize messages that demonstrate a deep understanding of their unique challenges and offer tailored solutions rather than generic pitches.
- What marketing channels are most effective for fintech companies?
- Digital channels like social media, content marketing, and targeted email campaigns are crucial for fintech companies. They rely on these platforms to communicate complex information clearly and engage with tech-savvy audiences effectively.
- How do regulatory changes affect fintech marketing strategies?
- Regulatory changes can significantly impact marketing strategies in fintech. Marketing heads need to adapt their messaging and campaigns to comply with new regulations, which can create challenges in maintaining brand consistency and customer trust.
- What metrics do fintech marketing heads prioritize?
- Fintech marketing heads typically focus on metrics such as customer acquisition cost, conversion rates, and customer lifetime value. These metrics help them assess the effectiveness of their marketing strategies and make informed decisions about budget allocation.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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