How to sell to Heads of Marketing at Fintech companies in Singapore
Heads of Marketing in Singapore's fintech sector are primarily measured on customer acquisition growth. They respond well to outreach that highlights innovative marketing strategies that drive user engagement and retention. Understanding their need for data-driven decision-making and effective campaign management is crucial to capturing their attention and securing a conversation.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- customer trust issues
- high competition for attention
- limited marketing budgets
- regulatory hurdles
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies in Singapore that have recently secured funding. Use platforms like Crunchbase or PitchBook to find this information. These companies are likely looking to expand their marketing efforts to capitalize on their new resources.
- 02
Research marketing challenges
Dive into case studies or articles discussing common marketing hurdles faced by fintech firms, particularly around customer trust and regulatory hurdles. This insight will allow you to tailor your outreach to address specific pain points that resonate with their experience.
- 03
Highlight innovative campaigns
Craft your message to showcase specific examples of successful marketing campaigns in the fintech space. Include metrics or outcomes that demonstrate effectiveness, as Heads of Marketing are drawn to strategies that have proven results in engaging customers.
- 04
Anticipate regulatory concerns
In your follow-up, acknowledge the regulatory challenges fintechs face. Prepare to discuss how your insights can help navigate these complexities, as this is a common objection that may arise during initial conversations.
- 05
Schedule around industry events
Look for upcoming fintech conferences or webinars in Singapore. Timing your outreach to coincide with these events can increase your chances of getting a response, as marketing leaders are often looking to network and gather insights during these periods.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boosting customer engagement
- Navigating fintech marketing challenges
- Innovative strategies for fintech
Questions
- Why do Heads of Marketing in fintech ignore cold outreach?
- Heads of Marketing often receive numerous outreach attempts daily and may ignore cold emails due to a lack of personalization or relevance. If the outreach does not immediately address their specific challenges or showcase a clear understanding of their industry, it risks being overlooked.
- What marketing strategies are most effective in fintech?
- Effective strategies in fintech often include leveraging data analytics for targeted campaigns, utilizing content marketing to build trust, and engaging in community-driven initiatives. These approaches help in addressing customer concerns and fostering loyalty in a competitive landscape.
- How do regulatory issues impact marketing decisions?
- Regulatory issues can significantly impact marketing decisions in fintech, as campaigns must comply with strict guidelines. Heads of Marketing often have to balance creativity with compliance, which can limit their ability to execute bold marketing strategies.
- What metrics do Heads of Marketing prioritize?
- Heads of Marketing typically prioritize metrics like customer acquisition cost, conversion rates, and customer lifetime value. These metrics help them evaluate the effectiveness of their campaigns and justify marketing spend to stakeholders.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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