How to sell to Heads of Marketing at Fintech companies in Netherlands
Heads of Marketing in fintech companies in the Netherlands are primarily measured on customer engagement metrics, particularly conversion rates. They respond to outreach that demonstrates a clear understanding of their unique challenges, such as navigating regulatory changes in digital marketing strategies that directly impact lead generation and customer retention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- regulatory hurdles in campaigns
- low conversion rates
- high customer churn
- ineffective use of marketing technology
The playbook
- 01
Identify recent funding rounds
Filter your list for fintech companies in the Netherlands that have secured funding in the last six months. These firms are likely expanding their marketing efforts and may be more receptive to new solutions that enhance their strategies.
- 02
Analyze their current campaigns
Research the marketing campaigns of your target companies. Look for specific areas where they are struggling, such as low engagement rates on social media or high bounce rates on landing pages, which you can address in your outreach.
- 03
Connect through relevant industry events
Find out if the heads of marketing from your target companies are attending fintech conferences or webinars in the Netherlands. Mentioning a shared event can create a connection and increase the chances of your email being opened.
- 04
Address compliance concerns
In your outreach, acknowledge the challenges of compliance in fintech marketing. Position your message to show how your insights can help them navigate these hurdles while still achieving their marketing goals.
- 05
Suggest a specific time to chat
In your follow-up, propose a specific date and time for a brief call, like next Tuesday at 2 PM. This not only shows you value their time but also makes it easier for them to agree to a meeting.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating compliance in marketing
- Boosting your conversion rates
- Strategies for fintech engagement
Questions
- Why do heads of marketing in fintech ignore cold outreach?
- Heads of marketing in fintech often receive numerous cold emails that fail to address their specific challenges. Many outreach attempts lack personalization and do not demonstrate an understanding of the regulatory landscape they operate in, leading them to overlook unsolicited messages.
- What marketing trends are fintech companies focusing on?
- Fintech companies are increasingly focusing on personalized marketing strategies, leveraging data analytics to enhance customer experiences. They are also emphasizing compliance in their messaging to build trust and credibility with potential customers.
- How can I grab the attention of a fintech head of marketing?
- To grab the attention of a fintech head of marketing, tailor your outreach to highlight solutions that specifically address their pain points, such as improving customer retention or navigating compliance issues. Use case studies that resonate with their industry challenges.
- What common objections do fintech marketers have?
- Common objections from fintech marketers include concerns about the effectiveness of new marketing tools, budget constraints, and the challenge of integrating new solutions with existing systems. Addressing these objections with clear value propositions is crucial in outreach.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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