How to sell to Heads of Marketing at Fintech companies in France
Heads of Marketing in the French fintech sector are primarily measured on customer acquisition rates. They are more likely to respond to outreach that demonstrates a clear understanding of the challenges they face, such as market saturation and evolving consumer preferences. Highlighting specific, actionable insights can capture their attention and prompt a conversation.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- difficulty in measuring campaign effectiveness
- pressure to innovate rapidly
- keeping up with regulatory changes
The playbook
- 01
Identify recent funding rounds
Filter your list for fintech companies in France that have recently secured funding. This is a strong indicator that they are looking to expand their marketing efforts. Use databases like Crunchbase or PitchBook to find this information.
- 02
Analyze their current marketing strategies
Review the websites and social media channels of your target companies to understand their ongoing marketing initiatives. Take note of any gaps or areas for improvement, such as lack of engagement on social media or outdated content.
- 03
Highlight industry-specific challenges
Craft your outreach message to address specific challenges faced by fintech marketers, such as navigating regulatory changes or differentiating in a crowded market. This shows you understand their unique context and can provide valuable insights.
- 04
Leverage industry events and webinars
Mention any recent or upcoming fintech events or webinars in your outreach. This can serve as a common ground for discussion and demonstrates your engagement with the industry landscape.
- 05
Propose a specific time for a call
When reaching out, suggest a specific time for a call based on their time zone. For example, propose a brief chat on a Wednesday afternoon, which is often less hectic for marketing leaders, to increase the likelihood of acceptance.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech marketing challenges
- Boosting customer acquisition in fintech
- Insights on fintech marketing strategies
Questions
- What common mistakes do fintech marketers make?
- Fintech marketers often overlook the importance of personalized customer experiences, focusing too much on broad campaigns. They may also fail to align their strategies with regulatory requirements, which can lead to compliance issues and lost trust from consumers.
- Why do Heads of Marketing in fintech ignore cold outreach?
- Heads of Marketing in fintech frequently receive numerous outreach attempts, making it challenging to stand out. They often prioritize messages that demonstrate a clear understanding of their industry challenges and offer specific solutions tailored to their needs.
- How can I effectively engage with fintech marketing leaders?
- To engage with fintech marketing leaders, it is crucial to provide insights that are directly relevant to their current challenges. Sharing case studies or data that highlight successful strategies in the fintech space can capture their interest and facilitate meaningful discussions.
- What trends are currently impacting fintech marketing?
- Current trends impacting fintech marketing include the rise of digital-first consumer behavior, increasing regulatory scrutiny, and the need for data-driven decision-making. Understanding these trends can help marketers tailor their strategies to remain competitive in a rapidly evolving landscape.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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