SoloRiff

How to sell to Heads of Marketing at E-commerce companies in Netherlands

Heads of Marketing at e-commerce companies in the Netherlands are primarily measured on customer acquisition cost (CAC). They respond to outreach that demonstrates a clear understanding of their specific challenges, such as the need to optimize online advertising spend while increasing conversion rates from their Shopify stores.

Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.

What actually hurts

  • high cart abandonment rates
  • increasing customer acquisition costs
  • ineffective ad spend
  • low customer retention

The playbook

  1. 01

    Identify recent funding rounds

    Use platforms like Crunchbase to filter for e-commerce companies in the Netherlands that have recently secured funding. This indicates growth and potential budget for marketing initiatives, making them more receptive to new solutions.

  2. 02

    Analyze social media engagement

    Check LinkedIn for e-commerce brands that have recently launched new products or campaigns. Highlighting these in your outreach shows you are aware of their current marketing efforts and can provide relevant insights.

  3. 03

    Reference specific marketing challenges

    In your email, mention common pain points like high cart abandonment rates or the struggle to maintain customer loyalty in a competitive market. This specificity will resonate more with Heads of Marketing than generic challenges.

  4. 04

    Time your outreach post-campaign

    Schedule your outreach shortly after major shopping events or product launches. This timing helps you connect when they are likely reflecting on campaign performance and open to discussing improvements.

  5. 05

    Propose a targeted follow-up

    If they respond positively, suggest a follow-up call to discuss how you can help lower their CAC. Be ready to share insights tailored to their specific e-commerce sector, such as DTC brand strategies.

Can e-commerce companies even receive your mail?

We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.

1–10 employees
19.6%
11–50
31.4%
51–200
51.3%
201–1,000
65%
1,000+
67.5%

Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.

The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.

Where does your domain sit?

Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.

How this was measured

Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.

DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.

Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.

Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.

Measured 2026-09-03. Re-measured monthly.

The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.

Subject lines that fit

  • Improving your conversion rates
  • Reducing your cart abandonment
  • Optimizing your ad spend

Questions

Why do Heads of Marketing in e-commerce ignore cold outreach?
They often receive numerous unsolicited messages that do not address their specific challenges. If your outreach lacks personalization or fails to demonstrate an understanding of their current marketing landscape, it is likely to be overlooked.
What marketing trends are Heads of Marketing focusing on?
Many are currently focusing on personalization strategies, leveraging data analytics to enhance customer experiences, and optimizing their digital advertising efforts. Staying updated on these trends can help tailor your outreach effectively.
How can I get a response from a busy Head of Marketing?
Crafting concise, value-driven messages that highlight specific solutions to their challenges can increase your chances. A clear call-to-action, such as a request for a brief chat to discuss their current strategies, can also be effective.
What objections might I face when reaching out?
Common objections include budget constraints, satisfaction with current solutions, or a lack of perceived need for change. Addressing these objections directly in your messaging can help create a more engaging dialogue.

Or have it run itself

SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.

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