SoloRiff

How to sell to Founders at SaaS companies in United Kingdom

Founders of SaaS companies in the United Kingdom are primarily measured on their company's growth rate. They respond to outreach that demonstrates a clear understanding of their unique challenges, such as scaling their product while managing customer feedback effectively. Showing familiarity with their specific growth metrics or recent funding rounds can prompt a response.

Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.

What actually hurts

  • customer retention issues
  • scaling support teams
  • managing product feedback
  • navigating market competition

The playbook

  1. 01

    Identify recent funding rounds

    Use platforms like Crunchbase to filter for SaaS companies in the UK that have recently secured funding. Focus on those that raised Series A or later, as they are likely scaling and may need additional tools or services to support their growth.

  2. 02

    Highlight scaling challenges

    Craft your outreach to address common scaling issues faced by SaaS founders, such as customer retention or product-market fit. Mention specific pain points relevant to their stage, like handling increased customer support requests after a funding round.

  3. 03

    Reference industry trends

    In your email, reference recent trends in the SaaS industry, such as shifts towards remote work or subscription model innovation. This shows you are engaged with their market and understand the landscape they are navigating.

  4. 04

    Anticipate objections about time

    Be prepared for objections regarding their busy schedules. Offer a specific time slot for a brief call, such as 15 minutes next Tuesday afternoon, to discuss how you can help them overcome their current challenges.

  5. 05

    Follow up with value

    If there is no response, send a follow-up email a week later. Include a relevant article or resource that addresses a challenge they might face, reinforcing your understanding and keeping the conversation open.

Can saas companies even receive your mail?

We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.

1–10 employees
16.7%
11–50
42.1%
51–200
57.1%
201–1,000
72.2%
1,000+
80.9%

Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.

The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.

Where does your domain sit?

Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.

How this was measured

Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.

DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.

Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.

Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.

Measured 2026-09-03. Re-measured monthly.

The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.

Subject lines that fit

  • Funding and growth insights
  • Scaling your SaaS company
  • Navigating SaaS challenges

Questions

Why do founders of SaaS companies ignore outreach about tools?
Founders often prioritize immediate operational challenges over external outreach. They may feel overwhelmed by their current workload or perceive outreach as irrelevant if it doesn't directly address their pressing needs.
What common objections do SaaS founders have?
SaaS founders commonly express concerns about time constraints, the relevance of the proposed solution, and the potential disruption to their current processes. Addressing these objections upfront can improve engagement.
How can I demonstrate value to SaaS founders quickly?
To quickly demonstrate value, reference specific challenges they face, such as customer churn or scaling issues. Providing insights or solutions tailored to their situation can capture their interest more effectively.
What is the best timing for outreach to SaaS founders?
The best timing for outreach is typically after a funding announcement or during the early stages of a product launch. These moments often coincide with increased pressure to scale and improve operations, making founders more receptive to relevant solutions.

Or have it run itself

SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.

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