How to sell to Founders at SaaS companies in Spain
Founders at SaaS companies in Spain are primarily measured on monthly recurring revenue (MRR). They are likely to respond to outreach that demonstrates a clear understanding of the challenges of scaling a subscription model, such as customer retention and churn management. Highlighting how your solution can directly impact their MRR will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer churn rates
- pressure to scale quickly
- limited resources for growth
- ineffective retention strategies
The playbook
- 01
Identify churn triggers in customer feedback
Analyze customer feedback data to pinpoint common reasons for churn. Use tools like NPS surveys or customer interviews to gather insights. Target outreach to founders who have recently experienced a decline in MRR, as they will be more receptive to solutions addressing retention.
- 02
Research competitors' recent funding rounds
Check platforms like Crunchbase or PitchBook for recent funding announcements of competitors. Founders often feel pressure to innovate post-funding, making them open to solutions that enhance their competitive edge. Tailor your message to emphasize how your offering can help them leverage this funding effectively.
- 03
Connect on industry-specific forums
Engage with founders on SaaS-focused forums or social media groups, such as SaaStr or local startup communities in Spain. Share valuable insights or ask questions that resonate with their current challenges. This establishes credibility and increases the likelihood they’ll respond to your outreach.
- 04
Use customer success stories relevant to their market
Craft your outreach to include case studies or success stories from similar SaaS companies that have improved their MRR through your solution. Highlight specific metrics and outcomes that are relatable to their situation. This creates a compelling reason for them to engage with you.
- 05
Follow up after industry events or webinars
Monitor local SaaS events and webinars, then reach out to attendees shortly after. Reference the event discussion in your message, particularly if it relates to their pain points. Founders are often looking for actionable insights post-event, making them more likely to respond.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Strategies to reduce churn
- Funding insights for SaaS growth
- Improving your MRR today
Questions
- Why do founders at SaaS companies ignore cold emails?
- Founders often receive a high volume of cold emails and prioritize messages that address immediate pain points. If an outreach doesn't demonstrate a clear understanding of their challenges or offer a compelling solution, it is likely to be overlooked.
- What challenges do SaaS founders face in scaling their business?
- SaaS founders frequently struggle with customer acquisition costs, maintaining product-market fit, and managing churn. These challenges require innovative solutions that can adapt as the company grows, making them highly selective about the tools and services they consider.
- How can I get a founder's attention in a crowded market?
- To stand out, tailor your outreach to highlight specific pain points relevant to their business. Use data or insights that resonate with their current situation, and avoid generic messaging. Founders appreciate personalized approaches that demonstrate genuine understanding.
- What metrics do SaaS founders prioritize?
- SaaS founders typically focus on metrics like monthly recurring revenue (MRR), customer acquisition cost (CAC), and lifetime value (LTV). These metrics are critical in evaluating the health of their business and guiding strategic decisions, making them pivotal in outreach discussions.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site