How to sell to Founders at SaaS companies in Singapore
Founders at SaaS companies in Singapore are primarily measured on their company's monthly recurring revenue (MRR). They respond to outreach that demonstrates an understanding of their growth stage, particularly how to optimize customer retention and reduce churn. Highlighting specific strategies that have worked for similar companies can spark their interest and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer churn
- inefficient scaling processes
- limited market visibility
- inconsistent cash flow
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for SaaS companies in Singapore that have recently secured funding. Focus on those that raised Series A or B, as they are likely looking to scale and optimize operations. This insight can help frame your outreach around their growth needs.
- 02
Analyze customer feedback trends
Look for SaaS companies with recent negative reviews on platforms like G2 or Capterra. Highlight how your solution can address specific complaints about customer support or product usability. This tailored approach shows you understand their current pain points and are ready to help.
- 03
Leverage industry events participation
Identify SaaS founders attending local events or webinars in Singapore. Reference the event in your outreach to create a connection and show you are engaged in the same community. Mentioning a shared experience can increase the likelihood of a response.
- 04
Pinpoint churn rate issues
Research SaaS companies that have recently announced changes to their subscription models or pricing. This often indicates they are facing churn issues. In your outreach, propose solutions that have helped similar companies improve retention rates.
- 05
Follow up with a value-driven offer
If you haven't received a response after your initial outreach, send a follow-up that includes a specific case study or data point relevant to their situation. Emphasize how your insights can help them achieve a specific goal, like increasing their MRR by a certain percentage.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your MRR this quarter
- Tackling churn in SaaS
- Insights for scaling your SaaS
Questions
- Why do founders at SaaS companies ignore outreach from vendors?
- Founders often receive numerous outreach attempts daily, making it challenging to distinguish valuable offers. If the outreach doesn't immediately address a specific pain point or provide clear value, it risks being overlooked. Tailoring your message to their current challenges is crucial.
- What common challenges do SaaS founders face when scaling?
- SaaS founders frequently struggle with maintaining customer retention while acquiring new users. They also face issues related to cash flow management and ensuring their product scales effectively without compromising quality. Understanding these challenges can guide your outreach approach.
- How can I make my outreach stand out to SaaS founders?
- To stand out, focus on providing insights that are directly relevant to their current business stage. Highlight specific strategies or case studies that demonstrate your understanding of their challenges, particularly around growth and retention. Personalization is key.
- What metrics are most important to SaaS founders?
- SaaS founders typically prioritize metrics such as monthly recurring revenue (MRR), customer acquisition cost (CAC), and customer lifetime value (CLV). These metrics guide their decision-making and indicate the health of their business. Tailoring your message around these metrics can resonate more effectively.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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