How to sell to Founders at E-commerce companies in Spain
Founders in the e-commerce industry in Spain are primarily measured on their customer acquisition rate, which directly impacts revenue growth. They respond positively to outreach that demonstrates a clear understanding of the competitive landscape, especially how their online store can stand out against others in a saturated market. Insight into local consumer trends or innovative marketing strategies can capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- inventory management issues
- slow website performance
- poor customer retention
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase or PitchBook to find e-commerce companies in Spain that have recently secured funding. Target founders of these businesses, as they are likely looking to invest in growth strategies and may be more open to new partnerships.
- 02
Analyze online reviews and ratings
Check review sites like Trustpilot or Google Reviews for e-commerce brands with low ratings. Highlight specific pain points in your outreach, such as customer service issues or product quality complaints, to demonstrate your understanding of their challenges.
- 03
Monitor social media engagement
Follow these founders on platforms like LinkedIn and Twitter to observe their engagement with customers and industry trends. If they post about a recent challenge or change in strategy, reference this in your outreach to show relevance and timeliness.
- 04
Leverage local e-commerce events
Research upcoming e-commerce conferences or meetups in Spain. If a founder is speaking or attending, mention this in your outreach to create a connection and indicate that you share a common interest in the local e-commerce ecosystem.
- 05
Utilize email follow-up timing
After your initial email, schedule a follow-up for one week later. If they haven't responded, reference a recent industry trend or news piece related to e-commerce in Spain that aligns with their business to reignite interest.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your online store's growth
- Insights for your DTC brand
- Navigating e-commerce challenges
Questions
- Why do founders in e-commerce ignore outreach about logistics solutions?
- Founders often prioritize immediate revenue-generating strategies over logistics. They may view logistics solutions as secondary or too complex, especially if they believe their current systems are sufficient. Demonstrating how logistics improvements can directly impact customer satisfaction and sales may capture their interest.
- What messaging resonates with e-commerce founders?
- E-commerce founders respond best to messaging that highlights specific growth opportunities, like optimizing conversion rates or enhancing customer experience. They appreciate data-driven insights that align with their goals, particularly in a competitive landscape where differentiation is crucial.
- How can I approach founders about marketing automation tools?
- Focus on the time-saving benefits and improved targeting that marketing automation can provide. Founders may be overwhelmed with manual processes, so presenting a clear case for efficiency and potential revenue growth can make them more receptive to discussing automation tools.
- What are common objections from e-commerce founders?
- Common objections include concerns about cost, the complexity of implementation, and uncertainty about ROI. Founders may also hesitate if they believe they can handle challenges internally without external assistance. Addressing these objections with clear examples and success stories can help alleviate their concerns.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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