How to sell to Founders at E-commerce companies in Singapore
Founders of e-commerce companies in Singapore are primarily measured by their revenue growth. They respond to outreach that demonstrates a clear understanding of the competitive landscape and how to optimize their online sales channels. Highlighting specific strategies for increasing customer retention or improving conversion rates can catch their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- low repeat purchase rates
- poor website conversion
- increased competition
The playbook
- 01
Identify recent funding rounds
Use Crunchbase or PitchBook to filter for e-commerce companies in Singapore that have recently secured funding. This indicates they are looking to grow, which makes them more receptive to new solutions that can help scale their business.
- 02
Analyze their online presence
Visit their website and social media profiles to gauge their current marketing strategies and customer engagement. Look for signs of stagnation or areas where they could improve, such as low social media engagement or outdated website design.
- 03
Highlight competitive challenges
Craft your outreach to address specific challenges faced by e-commerce founders, like rising customer acquisition costs or competition from larger players. Mention how your insights can help them navigate these challenges effectively.
- 04
Share relevant success stories
Include brief examples of how similar e-commerce brands improved their sales through targeted strategies. Focus on measurable outcomes, like increased conversion rates or reduced cart abandonment, to build credibility and interest.
- 05
Suggest a specific time for a call
In your follow-up, propose a specific date and time for a call, such as 'Would you be available for a 20-minute chat this Thursday at 2 PM?' This creates a sense of urgency and makes it easier for them to respond.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your online sales
- Strategies for customer retention
- Optimize your e-commerce growth
Questions
- Why do e-commerce founders ignore outreach about marketing tools?
- E-commerce founders often receive numerous outreach messages and may perceive them as generic or irrelevant. If the message does not clearly address their specific pain points, such as improving conversion rates or reducing acquisition costs, it is likely to be overlooked.
- What common objections do e-commerce founders have?
- E-commerce founders frequently express concerns about the cost of new tools and the time required to implement them. They may also doubt the effectiveness of solutions that promise rapid results, especially if they have faced disappointments in the past.
- How can I demonstrate value to e-commerce founders?
- To demonstrate value, focus on sharing insights or strategies that are directly relevant to their business challenges. Providing data-driven examples of how similar companies have succeeded can also help establish credibility and pique their interest.
- What timing is best for reaching out to e-commerce founders?
- The best time to reach out is typically early in the week, as founders are more likely to be focused and open to new ideas. Avoid weekends and late Fridays when they are often preoccupied with other commitments.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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