How to sell to Founders at E-commerce companies in France
Founders of e-commerce companies in France are primarily measured on revenue growth. They respond to outreach that offers insights into scaling their online store efficiently, especially when it addresses challenges like customer retention or optimizing their supply chain. Demonstrating understanding means showcasing solutions that can directly impact their bottom line in a competitive market.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high cart abandonment rates
- supply chain disruptions
- customer retention challenges
- inefficient marketing spend
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for e-commerce companies in France that have recently secured funding. These founders are often looking to scale operations and may be more receptive to new solutions that promise efficiency or growth.
- 02
Analyze customer reviews for pain points
Look at customer feedback on platforms like Trustpilot or Google Reviews for your target companies. Identify recurring themes that indicate operational challenges, such as delivery issues or product quality concerns, which you can address in your outreach.
- 03
Reach out during peak sales seasons
Timing your outreach around key retail events like Black Friday or holiday seasons can be effective. Founders are often stressed during these times, and they may appreciate solutions that can help streamline operations or improve customer experience.
- 04
Highlight case studies from similar brands
When crafting your message, include brief case studies of how similar e-commerce brands overcame challenges. Focus on measurable outcomes, such as increased conversion rates or reduced cart abandonment, to capture their interest.
- 05
Follow up after product launches
If a target company has recently launched a new product, follow up within a week. Founders are usually eager to optimize their new offerings, and you can position your solution as a way to enhance their launch success.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your online sales
- Streamline your supply chain
- Increase customer retention
Questions
- Why do founders ignore outreach about marketing tools?
- Founders often receive numerous outreach messages and may prioritize solutions that directly impact revenue or operational efficiency. If your message does not clearly demonstrate a strong ROI or immediate benefit, it risks being overlooked.
- What timing works best for contacting e-commerce founders?
- The best times to reach out are just before major sales events or after they have launched new products. During these periods, founders are more focused on optimizing their operations and may be more open to new solutions that promise quick improvements.
- How can I make my outreach stand out to e-commerce founders?
- To stand out, tailor your message to address specific pain points relevant to their business. Use data or insights from their industry to show that you understand their challenges and have actionable solutions that can lead to measurable improvements.
- Why do e-commerce founders prefer personalized outreach?
- Personalized outreach shows that you have done your homework and understand their unique challenges. Founders value relationships and are more likely to respond to messages that reflect a genuine interest in their business rather than generic sales pitches.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site