How to sell to CTOs at Agencies companies in Sweden
CTOs at agencies in Sweden are primarily measured on the speed of project delivery and the quality of tech solutions. They respond positively to outreach that demonstrates an understanding of how technology can streamline their creative processes and enhance team collaboration. Highlighting a recent case where tech improved project turnaround time will catch their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- slow project delivery
- team collaboration issues
- integration of new technologies
- high employee turnover
The playbook
- 01
Identify recent agency mergers or acquisitions
Start by filtering for marketing and creative agencies in Sweden that have recently undergone mergers or acquisitions. These events often lead to shifts in technology needs and priorities. Use news aggregators or industry reports to find relevant announcements.
- 02
Research tech stack changes post-acquisition
Once you've identified target agencies, investigate any changes to their technology stack. Look for announcements or job postings indicating new tech roles or tools. This insight can help you tailor your outreach to address their evolving tech requirements.
- 03
Reach out with a case study on project efficiency
Craft an email that includes a case study demonstrating how your solution improved project delivery times for a similar agency. Ensure the case study specifically highlights metrics like reduced turnaround time and enhanced team collaboration to resonate with their pain points.
- 04
Follow up with insights on tech trends in agency work
If you don't receive a response, follow up with insights on emerging tech trends relevant to agencies, such as AI in creative processes. This positions you as a knowledgeable partner rather than a salesperson, which is crucial for engaging CTOs.
- 05
Suggest a brief call to discuss tech goals
In your final outreach, suggest a brief call to discuss their technology goals in light of recent changes. Emphasize your interest in understanding their specific challenges and how you can assist in meeting their strategic objectives.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving project efficiency
- Tech trends for creative agencies
- Streamlining your tech stack
Questions
- Why do CTOs at agencies overlook outreach from vendors?
- CTOs often receive numerous outreach messages daily, making it easy for them to overlook vendor communications. If the outreach lacks relevance to their specific challenges, such as improving project delivery or enhancing team collaboration, it may not resonate with their immediate priorities.
- What common tech challenges do agency CTOs face?
- Agency CTOs frequently struggle with integrating new technologies into existing workflows, ensuring team members are adequately trained, and maintaining collaboration across diverse projects. These challenges can lead to slow project delivery and dissatisfaction among creative teams.
- How can I make my outreach stand out to agency CTOs?
- To stand out, focus on showcasing specific solutions that address their unique pain points, such as improving project turnaround times or enhancing team collaboration. Use real-world examples and case studies that highlight measurable outcomes relevant to their industry.
- What factors influence a CTO's decision to engage with a vendor?
- A CTO is likely to engage with a vendor if the outreach demonstrates a clear understanding of their current challenges and presents a tailored solution. Factors such as proven success in similar agencies, the potential for innovation, and alignment with their strategic goals also play a crucial role.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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