How to sell to CTOs at Agencies companies in Spain
CTOs at agencies in Spain are primarily measured on their ability to deliver innovative technology solutions that enhance client service and drive operational efficiency. They respond to outreach that demonstrates a clear understanding of the unique challenges in managing diverse client projects, particularly regarding tech stack integration and team collaboration tools.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration issues with existing tools
- team collaboration breakdowns
- client project delays
- resource allocation challenges
The playbook
- 01
Identify agencies launching new campaigns
Use platforms like LinkedIn or industry news sites to find agencies that have recently announced new marketing campaigns. This indicates they may need tech solutions to support these initiatives. Filter your list to include agencies with recent press releases or social media announcements.
- 02
Highlight integration challenges in outreach
Craft your initial message to address common integration issues faced by agencies, such as linking CRM systems with marketing tools. Reference specific tools they might be using and how your solution can streamline these processes, making it relevant to their current tech environment.
- 03
Leverage case studies from similar agencies
Include a case study from a similar-sized agency that successfully implemented a technology solution to improve client project management. This provides relatable evidence of value and can help alleviate skepticism about new tools in their workflows.
- 04
Address resource constraints in follow-ups
In your follow-up, acknowledge that CTOs often face resource limitations, particularly when juggling multiple client projects. Offer insights on how your solution can free up their team to focus on strategic initiatives rather than routine tasks, which can resonate with their pain points.
- 05
Suggest a specific time for a call
When requesting a call, propose a specific time within the next week, such as Tuesday at 10 AM or Thursday at 3 PM. This reduces the back-and-forth and makes it easier for the CTO to agree to a meeting while also showing you respect their busy schedule.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your project management
- Tech solutions for new campaigns
- Overcome integration hurdles
Questions
- Why do CTOs at agencies often ignore cold outreach?
- CTOs at agencies may ignore cold outreach because they receive numerous messages that lack relevance to their specific challenges. If the outreach does not directly address their current projects or pain points, it is likely to be dismissed as generic or irrelevant.
- What technology challenges do agency CTOs face?
- Agency CTOs frequently grapple with technology challenges including integrating various client management tools, ensuring data security across platforms, and maintaining efficient communication between teams. These issues can lead to project delays and impact client satisfaction.
- How can I make my outreach stand out to agency CTOs?
- To stand out, personalize your outreach by referencing specific projects or campaigns the agency is involved in. Demonstrating an understanding of their unique operational challenges and offering tailored solutions can significantly increase engagement.
- What is the best time to reach out to agency CTOs?
- The best time to reach out to agency CTOs is typically early in the week, particularly on Tuesdays or Wednesdays, when they are more likely to have the bandwidth to consider new solutions. Avoid reaching out during busy periods like the end of the month when project deadlines loom.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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