How to sell to CTOs at Agencies companies in Singapore
CTOs at agencies in Singapore prioritize innovation in technology that enhances client deliverables. They are measured on successful project delivery timelines and their teams' ability to adopt new tools seamlessly. Demonstrating an understanding of their need for agile technology solutions and streamlined workflows will capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration issues between tools
- team resistance to new tech
- tight project delivery timelines
- high client expectations for innovation
The playbook
- 01
Identify agencies with recent client wins
Use LinkedIn or industry news to find agencies in Singapore that have recently secured major clients. Focus on those that mention expanding their tech capabilities to meet new demands. This indicates a readiness for discussions about improving their tech stack.
- 02
Highlight specific tech challenges in your outreach
Research common tech issues faced by agencies, such as integration difficulties between creative tools and project management software. In your initial outreach, mention these challenges to resonate with their daily pain points and show that you understand their operational hurdles.
- 03
Leverage recent industry events
Identify any recent marketing or tech events in Singapore where agencies participated. Mention these events in your communication to establish relevance and timeliness. This can help you connect on shared experiences and demonstrate your engagement with their industry.
- 04
Address common objections about budget
Anticipate objections regarding budget constraints by preparing a brief overview of cost-effective solutions that have delivered ROI for similar agencies. Clearly articulate how your proposal can fit within their budget while still addressing their tech needs effectively.
- 05
Suggest a specific time for a follow-up
In your follow-up, propose a specific time slot for a brief call, such as 'Would Tuesday at 3 PM work for you?' This shows respect for their time and makes it easier for them to respond positively. Be ready to adjust based on their availability.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamlining your tech stack
- Improving project delivery speed
- Navigating tech integration challenges
Questions
- Why do CTOs at agencies ignore outreach about new tech?
- CTOs at agencies often receive numerous pitches and may overlook outreach that doesn't immediately address their specific pain points. If the outreach lacks relevance to their current projects or doesn't demonstrate a clear understanding of their challenges, it risks being dismissed.
- What common tech challenges do agencies face?
- Agencies frequently struggle with integrating various creative and project management tools, leading to inefficiencies. Additionally, they may face resistance from teams when adopting new technologies, as employees are often accustomed to established processes.
- How can I catch the attention of a CTO in Singapore?
- To capture a CTO's attention, tailor your messaging to highlight industry-specific challenges and recent trends in agency technology. Mentioning local events or recent agency successes can also create a connection and demonstrate your knowledge of their environment.
- What factors influence a CTO's decision to adopt new technology?
- CTOs are influenced by factors such as the potential ROI of new technology, its compatibility with existing systems, and the overall impact on project delivery timelines. They also consider team feedback and the technology's ability to meet client demands effectively.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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