How to sell to CTOs at Agencies companies in Netherlands
CTOs at marketing and creative agencies in the Netherlands are primarily measured on project delivery timelines. They are likely to respond to outreach that highlights how a solution can streamline their technology stack and reduce the time spent on project management. Demonstrating an understanding of their unique challenges, such as managing multiple client projects simultaneously, will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- project management inefficiencies
- client deadline pressures
- technology integration issues
- resource allocation conflicts
The playbook
- 01
Identify agencies with recent project launches
Use LinkedIn or industry news sites to find marketing agencies in the Netherlands that have recently announced new projects. Filter for agencies that highlight their tech stack in these announcements, as this indicates a focus on innovation and potential openness to new solutions.
- 02
Research their technology stack
Look into the specific technologies and tools these agencies are using, such as project management software or development frameworks. This information can often be found on their websites or tech blogs. Understanding their current setup will help you tailor your outreach effectively.
- 03
Highlight integration challenges
In your outreach, focus on common integration challenges faced by agencies, such as data silos or inefficient workflows. Mention how your solution can bridge these gaps and improve productivity. This specificity will resonate with their day-to-day operational pain points.
- 04
Craft a message around scalability
Emphasize how your solution can help agencies scale their operations without increasing overhead. Use examples of how similar agencies have benefited from scalability, which can be found in case studies or industry reports. This aligns with their goal of managing growth efficiently.
- 05
Follow up on project delivery timelines
If you don’t receive a response, follow up after a week, referencing their project delivery timelines. Ask if they are currently facing any bottlenecks in their technology processes. This approach directly ties your outreach to their core responsibilities, increasing the likelihood of engagement.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your project delivery
- Tackle client deadline pressures
- Enhance your tech stack efficiency
Questions
- What challenges do CTOs at agencies face with project management?
- CTOs at agencies often struggle with managing multiple client projects simultaneously, leading to inefficiencies and missed deadlines. They must ensure that all teams are aligned and that technology supports seamless collaboration, which can be difficult when using disparate tools.
- Why do CTOs in agencies ignore outreach about new technologies?
- CTOs may ignore outreach if it does not directly address their specific pain points, such as scalability or integration with existing systems. They are often inundated with generic pitches, so targeted messaging that speaks to their unique challenges is crucial.
- How can I make my outreach stand out to agency CTOs?
- To stand out, tailor your message to reflect their recent projects and technology needs. Highlight specific pain points they face, such as project delays or resource allocation issues, and offer solutions that directly address these challenges.
- What role does technology play in agency growth?
- Technology is critical for agency growth as it enables better project management, enhances collaboration, and improves client service. CTOs are tasked with ensuring that their tech stack supports these goals, making them receptive to solutions that promise efficiency and scalability.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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