How to sell to Heads of Marketing at Agencies companies in Netherlands
Heads of Marketing at agencies in the Netherlands are primarily measured on client retention rates. They respond positively when they see a clear understanding of how to enhance their creative strategies while reducing churn. Demonstrating knowledge of current campaign performance metrics and how they impact client satisfaction will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- client churn
- ineffective campaigns
- poor client feedback
- resource constraints
The playbook
- 01
Identify agencies with recent client feedback issues
Use platforms like G2 or Trustpilot to find agencies that have received negative reviews recently. This indicates a potential pain point for the Head of Marketing, who may be looking to improve client satisfaction and retention.
- 02
Research recent campaign performance reports
Look for case studies or reports on marketing agencies in the Netherlands that highlight their recent campaign successes or failures. Understanding their current challenges and successes allows you to tailor your outreach effectively.
- 03
Connect through industry-specific events
Identify upcoming marketing conferences or webinars in the Netherlands where these Heads of Marketing might be participating. Engaging with them in these settings can lead to more meaningful conversations and increase your chances of a response.
- 04
Address the impact of digital transformation
In your outreach, mention how many agencies are struggling to adapt to digital marketing trends. This is a common concern for Heads of Marketing, and addressing it directly can help you stand out in their inbox.
- 05
Suggest a call to discuss tailored solutions
Propose a call by suggesting a specific date and time to discuss how your insights can help them improve client retention. This direct approach can often lead to a higher response rate compared to open-ended requests.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving client retention strategies
- Enhancing campaign effectiveness
- Navigating digital marketing challenges
Questions
- Why do Heads of Marketing at agencies ignore cold emails about creative solutions?
- They often receive numerous outreach messages and prioritize those that speak directly to their current challenges. If the email doesn't immediately address how it can solve a specific pain point, it risks being overlooked.
- What are common objections from Heads of Marketing when approached by vendors?
- Common objections include concerns about budget constraints, skepticism about ROI, and a preference for established relationships with current vendors. Understanding these objections can help tailor your approach.
- How can I make my outreach stand out to Heads of Marketing at agencies?
- To stand out, focus on their specific challenges and offer insights or solutions that are directly relevant to their industry. Personalizing your message based on recent trends or issues they've faced can capture their interest.
- What triggers a Head of Marketing to consider new partnerships?
- Triggers often include recent campaign failures, negative client feedback, or shifts in market demands. Highlighting how your offerings can address these triggers can make your outreach more compelling.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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