How to sell to Founders at Agencies companies in Germany
Founders at agencies in Germany prioritize client retention rates as their key performance indicator. They respond to outreach that demonstrates a clear understanding of the competitive landscape and how to enhance service offerings. Highlighting how your solution can reduce churn or improve client satisfaction will resonate strongly with them.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client churn rates
- difficulty in scaling services
- limited resources for new projects
- pressure to innovate quickly
The playbook
- 01
Identify agencies with recent client wins
Use LinkedIn Sales Navigator to filter for agencies in Germany that have announced new client acquisitions in the last 30 days. This shows they are in a growth phase and likely open to solutions that support their expanding client base.
- 02
Research their service offerings
Visit the agency's website to analyze their current services and identify gaps or areas for improvement. Tailor your outreach to address these specific areas, demonstrating your understanding of their unique challenges.
- 03
Connect through industry events
Look for upcoming marketing or creative industry events in Germany where these founders might attend. Mention the event in your outreach to create a context for your message and increase the likelihood of a response.
- 04
Anticipate objections related to budget
Prepare to address common budget concerns by offering flexible pricing models or highlighting ROI from similar agencies. Acknowledge that investing in new solutions can be daunting, and provide reassurance that your offering can lead to long-term savings.
- 05
Suggest a specific time for a call
In your follow-up email, propose a specific time and date for a call, such as next Tuesday at 10 AM. This makes it easier for the founder to respond positively, as they can simply confirm or suggest another time.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Strategies to reduce client churn
- Enhancing your agency's service offerings
- Insights on scaling your agency
Questions
- Why do founders at agencies ignore cold emails about new tools?
- Founders often receive numerous cold emails and may prioritize messages that clearly align with their immediate needs. If your email doesn't quickly convey how your solution addresses a current pain point, it risks being overlooked.
- What challenges do founders at agencies face when scaling?
- Founders typically struggle with resource allocation and maintaining quality during rapid growth. They need solutions that can help streamline operations without compromising service quality, making them selective about new partnerships.
- How can I make my outreach stand out to agency founders?
- Personalizing your outreach by referencing specific projects or challenges unique to the agency can capture their attention. Founders appreciate when you demonstrate knowledge of their work and suggest tailored solutions.
- What factors influence a founder's decision to invest in a new service?
- A founder's decision is often influenced by potential ROI, the ability to improve client satisfaction, and the credibility of the provider. They look for proven results and testimonials from similar agencies to justify the investment.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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